Tanzania Named World's Best Safari Destination in 2025

Record-breaking figures for Tanzanian tourism

Tanzania has established itself as the must-visit safari destination on the planet. In 2024, the country welcomed 5.36 million international tourists, generating a colossal $4.2 billion in revenue for the national economy. These figures place Tanzania well above its direct competitors in East and Southern Africa. The tourism sector now represents a significant share of the national GDP and is the country's top source of foreign currency.

This exceptional momentum was rewarded with a double distinction at the World Travel Awards 2025: Tanzania was named Africa's Leading Destination and World's Leading Safari Destination. These prestigious titles, considered the Oscars of tourism, crown years of investment in tourism infrastructure, staff training, and ecosystem preservation.

Kilimanjaro as a growth engine

Kilimanjaro plays a central role in this success. In 2024, nearly 40,000 climbers attempted to summit Africa's highest peak, representing a 13.4% growth compared to the previous year. This remarkable progression is driven by the diversification of tourism offerings around the mountain: trekking, wildlife observation, cultural tourism with Chagga communities, and wellness retreats in lodges around the Moshi region.

Kilimanjaro International Airport (JRO), the main gateway for visitors to northern Tanzania, has benefited from major investments to increase its capacity. New direct air routes from Europe and the Middle East have helped facilitate access to this sought-after destination. Transfers to Moshi and the national park gates are now better organized, with regular shuttle services.

Tanzania to host the World Tourism Awards in 2026

Cementing its global leadership, Tanzania has been chosen to host the World Tourism Awards ceremony in December 2026. This premier event will bring together major international tourism stakeholders and provide an exceptional showcase for the country. The choice of Tanzania as host nation underscores the global tourism community's confidence in the country's ability to organize world-class events. For travelers landing at Moshi-Kilimanjaro Airport, these distinctions guarantee a destination that never stops reinventing itself and raising the bar.